Sep 21, 2018
Paul Greive is making a difference. He's the co-founder and CEO of PastureBird - the country's largest supplier of REAL pasture raised, free-range chicken in the Country. And what do I mean by real? Well, "pasture raised", when you see it on packaging in the market, doesn't mean what you think it does.
Here's his story:
When Paul got out of the military in 2011 and became a Certified Public Accountant, he decided to do something about his aching joints, arthritis, and constant Motrin use. He'd heard the hype about Paleo but never committed to trying it out. He finally gave it a go and after two weeks he says he felt like a kid again. He could breathe through his nose, his joint pain was gone, energy levels were up, and his sleep returned to normal.
His wife and her whole family even jumped on board. People were losing weight, feeling better, and just overall healthier and happier. They were working hard to find good, clean foods and spending a lot of extra money on fancy labels like "grass fed", "free range", "organic", and "antibiotic free".
The problem was, the more he learned about labels the more he found that they were complete BS. Free Range chickens never actually went outside, and "Antibiotic Free" birds actually got a bunch of antibiotics. Oh, and organic, that just dealt with a single certification for the feed. Wait, what?
He felt cheated, misled, and lied to.
Then, in April of 2012, the family sat around together over Easter, joking around about getting some chickens for the backyard. Nobody had any type of a farming or livestock background, so Paul thought it was just a big joke. But sure enough, his brother in law Rob disappeared from the room for about 5 minutes and returned with a big grin on his face.
"Guys, I just ordered 50 chicks and they'll be here in 2 weeks" Rob said.
The more I learned about Paul's story, the more disturbed I became about the quality of the food that's on my family's dinner table. Do the chicken and eggs we spend good money on based on their labels actually meet the standards that a "reasonable person" would expect from the words "free range" and "pasture raised"?
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