Apr 29, 2017
Greg Glassman, the founder of the global fitness company and community movement, CrossFit, Inc., is a true visionary. Not afraid to speak his mind or upset people if that’s what it takes to deliver his message, Glassman is on a quest to end the involvement of “Big Soda” in the health sciences.
[Note: For the complete set of show notes, links, and contact info, head to https://www.wholelifechallenge.com/podcast]
Wait, back up. Did you even know that PepsiCo and Coca-Cola, Inc. were involved in the world of health sciences? Oh yes — they are. And how are they involved?
Pepsi and Coke both provide money to run health programs, initiatives and studies. And because of that, they get to assert their power, creating their own health science target agenda based on corporate fiscal goals, initiatives that get created, what gets studied, who gets hired to conduct studies, which of the studies continue to get funding, and perhaps even which study results get shared and which don’t.
When the world is suffering from an obesity crisis caused, in large part, by sugar consumption, doesn’t that seem a little bit strange that the companies who have built their empires on the liquid delivery of sugar are part of the conversation about health? To me, it’s like putting the fox in charge of the hen house — similar to allowing an oil company to influence environmental policy.
As it turns out, their ability to continue to effectively sell soda (or other forms of sugar or sweetener-infused drinks) in the face of our ever-worsening chronic disease epidemic has a lot to do with the conversation and policies set forth in Washington, D.C.
How does a company whose primary product thrives on the addictive qualities of sugar legitimize being included in the conversation about health? Simple — change the conversation from one about diet and nutrition to one solely about exercise.
That’s what Coca-Cola did. They created a program called Exercise Is Medicine. The program’s focus is 100% on exercise, zero on diet. But the reality is, if you’re eating (or drinking) the wrong things, all the exercise in the world isn’t going to help, so leaving nutrition out of the conversation about chronic disease and diabetes is laughable.
This is the corporate meddling that Coach Glassman is fighting
so hard to eliminate. I hope you enjoy this conversation as much as
Here are the highlights: