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Apr 29, 2017

Greg Glassman, the founder of the global fitness company and community movement, CrossFit, Inc., is a true visionary. Not afraid to speak his mind or upset people if that’s what it takes to deliver his message, Glassman is on a quest to end the involvement of “Big Soda” in the health sciences.

[Note: For the complete set of show notes, links, and contact info, head to]

Wait, back up. Did you even know that PepsiCo and Coca-Cola, Inc. were involved in the world of health sciences? Oh yes — they are. And how are they involved?

Pepsi and Coke both provide money to run health programs, initiatives and studies. And because of that, they get to assert their power, creating their own health science target agenda based on corporate fiscal goals, initiatives that get created, what gets studied, who gets hired to conduct studies, which of the studies continue to get funding, and perhaps even which study results get shared and which don’t.

When the world is suffering from an obesity crisis caused, in large part, by sugar consumption, doesn’t that seem a little bit strange that the companies who have built their empires on the liquid delivery of sugar are part of the conversation about health? To me, it’s like putting the fox in charge of the hen house — similar to allowing an oil company to influence environmental policy.

As it turns out, their ability to continue to effectively sell soda (or other forms of sugar or sweetener-infused drinks) in the face of our ever-worsening chronic disease epidemic has a lot to do with the conversation and policies set forth in Washington, D.C.  

How does a company whose primary product thrives on the addictive qualities of sugar legitimize being included in the conversation about health? Simple — change the conversation from one about diet and nutrition to one solely about exercise.

That’s what Coca-Cola did. They created a program called Exercise Is Medicine. The program’s focus is 100% on exercise, zero on diet. But the reality is, if you’re eating (or drinking) the wrong things, all the exercise in the world isn’t going to help, so leaving nutrition out of the conversation about chronic disease and diabetes is laughable.  

This is the corporate meddling that Coach Glassman is fighting so hard to eliminate. I hope you enjoy this conversation as much as I did!

Here are the highlights:

  • CrossFit’s unique and simple definition of world class fitness in 100 words.
  • How Glassman got pulled into his fight with Big Soda.
  • How pre-hydration and drinking beyond your thirst are not effective hydration strategies.
  • The current major players in the world of chronic disease
  • If you had to choose one, eating right or exercising, which should it be?
  • What is Glassman’s end game? What is the result he’s looking for?
  • The chronic disease that is the linchpin in reversing current trends.
  • The metrics you should use for determining your body’s health and well-being.
  • How to outlaw a methodology.
  • Glassman’s new job and mission at CrossFit, Inc. (no longer  CEO)
  • How if you really want to make a difference, sometimes you have to ruffle some feathers.
  • Is it possible that cancer is, in fact, a metabolic disease?