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May 26, 2017

What if your urge to eat was just as understandable as your urge to save yourself from drowning? How would that affect your feelings of guilt, your self-talk, and the way you think about your relationship to food?

The processed food industry develops hundreds, if not thousands, of new, ever-more-palatable concoctions every year. Each one is designed to play on your urge to survive in order to make you want more and more.

Robb Wolf, renowned paleo diet researcher and proponent, has written a new book called Wired to Eat that addresses the unfortunate ease with which we can be preyed upon to consume more and more hyperpalatable foods.

The good news? It is not your fault. The bad news? Knowing and acting on information are two different things. That is why Robb wrote the book - to outline his method for helping you customize your diet based on the unique and individual responses your body has to the foods that you eat. By going through this process, you’ll learn to make smarter food choices in just about every situation.

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